The Letters in my Head. How Design Can Influence Reading
OT in German: Buchstaben im Kopf. Wie Gestaltung das Lesen beeinflussen kann.
At TYPO Berlin 2018 I had the pleasure to talk about a matter that is one of the nearest to my heart: How we perceive and read letterforms, words and texts. The awareness of those circumstances enables designers to create sensitive designs, which improve reading experiences.
When we read, our brain performs a true tour de force. In order to derive meaning from abstract symbols, the mind must first unequivocally recognize them visually. The conditions under which we read differ vastly from each other, so the font and typography should always be in tune with the individual demands of each application, in order to provide the greatest ease in reading.